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Innovate Raleigh Summit 2017


Challenge: Brand this one-day conference while keeping the authenticity of this grassroots organization after it had recently been taken under the umbrella of the Raleigh Chamber.


Solution: Use hand cut signage with simple symbols for each conference topic and bring that feel into the agenda, digital signage, and presentations. I made one large, roughly 6 feet tall by four feet wide, sign for the entrance to the main hall where it set the tone and created memorable photo opportunities.

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